Sunday, June 22, 2014

Explain features and importance of business communication.

Business Communication is a multi-dimensional, dynamic and interactive process that involves the effective transmission of facts, ideas, thoughts and systematic understanding of scientific theories and practical aspects.  Business Communication always has specialized content, specific audience,, specific purpose, time and place.

Features of Business Communication:

To communicate effectively in the business worlds is not an easy job. A good communicator should posses the following characteristics:
  • Conciseness:
  • Clarity:
  • Simplicity:
  • logical Development of ideas:
  • Consideration:
  • Correctness:
  • Accuracy:
  • Objectivity:

Importance of Business Communication:

The importance of Business Communication is better understood from the following points:


  • Helps to present the knowledge related to business world effectively:
  • Best medium for technological advancement:
  • Important means of interaction:
  • Handles competition properly:
  • Motivates scientists and researchers:
  • Unified individual activities:

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