Define concept of direction. Explain its feature and importance.

Direction is the process in which the managers instruct, guide and oversee the performance of the workers to achieve predetermined goals.

• Haimann defines direction as the process and technique of issuing instructions and making certain that operations are carried out as planned.
• Newman and Warren defined direction as actively dealing with the steps a manager takes to get subordinates and other to carry out plans.
• Marshall "Directing involve determining the course, giving order and instruction and providing dynamic leadership"
• G R Terry"Directions means activating and moving into action- supplying stimulative power to the group"

Features of direction:

1. An important managerial function.
2. Performed at every level of management that means it is all pervasive and the management at every level provide guidance and inspiration to his subordinates.
3. A continuous process as it is required through out the left of the organization.
4. Is initiated at the top level and followed to bottom through hierarchy.
5. serves dual purpose (a) aims at getting things done by subordinates, (b) to free superiors for other important work. 

Importance of Direction: Direction plays an important role as every action is initiated through direction which can be seen as follows:

• Initiates actions:
• Integrates employees' efforts:
• Enhances individual's performance:
• Brings change:
• Brings stability and balance: