Questions with Answers on Core concepts of Marketing in Hospital Services

Questions with Answers on Core concepts of Marketing – 
Explain the Marketing Environment Analysis and Competition Analysis.
What is the scope of Hospital Services Marketing?

Questions with Answers on Service Characteristics and their strategic implications, 
Service Consumer Behaviour – Service Marketing strategy – Market segmentation – targeting and positioning – Service Marketing Mix – Service Triangle.

Questions with Answers on Designing health care service products – New Service Development process – PLC – Physical evidence – Pricing Strategies, Channel management in Hospitals, Franchisee management.