Questions with Answers on Industrial Buying and Buyer Behavior & Market Segmentation

Questions with Answers on Industrial Buying and Buyer Behavior

What are the Concept of Buying Center and Selling Center?
Explain the Buying Situations and Industrial Buying Process.
Explain the Buy– Grid Model.
What is the Brand Influence in Industrial Purchase?
Explain the Jagdish N. Sheth’s Model of Industrial Buyer Behavior.

Questions with Answers on Industrial Market Segmentation

What are the  Macro and Micro Segmentation Approaches?
Explain the Wind, Cardozo & Richard’s Model of market segmentation.

Discuss the Implementation Problems in Industrial Marketing.

Questions with Answers on Strategic Market Planning

Explain the The Strategic Planning Process.
How to do the Scanning, Tracking and Tackling of Competition?