Questions with
Answers on Introduction
What are the Scope & importance of consumer behavior?
Explain the the consumer research process.
What are the difference between quantitative and qualitative research?
Explain the the consumer research process.
What are the difference between quantitative and qualitative research?
What are the importance and uses of Market segmentation?
Questions with
Answers on Consumer
Motivation & Perception
What are the Needs and Goals of consumer motivation?
Explain the Rational vs emotional motives.
What do you mean by Dynamic nature of motivation?
What is Motivational research?
What are the Personal and psychological influences?
What are Absolute and Differential Threshold?
Explain the Perceptual Selection, Organisation and Interpretation.
Explain the Product and Service Positioning.
What are Perceived price, quality and risk?
Explain the Rational vs emotional motives.
What do you mean by Dynamic nature of motivation?
What is Motivational research?
What are the Personal and psychological influences?
What are Absolute and Differential Threshold?
Explain the Perceptual Selection, Organisation and Interpretation.
Explain the Product and Service Positioning.
What are Perceived price, quality and risk?
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