Questions with Answers on Introduction of Marketing Research & Research Designs

Questions with Answers on Introduction

Explain the Conceptual framework and Significance of Marketing Research (MR).
What are the features of the MR Industry?
What is the relationship of MR and Marketing Information System?
Explain the features of  Marketing Research Process.

Questions with Answers on Research Designs

What is the difference between Exploratory, Descriptive and Experimental Research?
What are the Uncontrollable Variables in marketing research?

Explain the sources of Primary Data and Secondary Data.
What are the Secondary Data Sources for Marketing Research in India?