Questions with Answers on Personality and consumer behaviour

Questions with Answers on Personality and consumer behaviour

Nature of personality, Freudian, non - Freudian and trait theories. , Personality Traits and it’s

Marketing significance, Product personality and brand personification.

Questions with Answers on Consumer Learning

Elements of Consumer Learning , Marketing Applications of Learning Theories

Questions with Answers on Sociocultural Influences

Socialisation, Family Buying decision, Family Lif e Cycle, Social Class, Lifestyle Profiles,

Culture, Sub-culture, Measurement of Culture, Cultural aspects of emerging mar kets, Cross

Cultural Consumer Behaviour