What are the Tables, Graphs, Diagrams and Pictures in a marketing plan?

Tables, Graphs, Diagrams and PicturesBy presenting information in a picture format, some areas that are hard to express in words become easy to show to the reader. Here are some examples:

Position Analysis

·        A figure that shows where your company's image lies in relation to your direct competition.

Advertising Examples and Other Promotional Materials

·        Provide the reader with some examples of the type of artwork and advertising you hope to use to attract potential customers, and, to portray a particular image of your product/service.

·        Such materials can demonstrate the effectiveness of your message, successful product/service recognition and packaging design.

Demographics, Consumer Statistics and Budgets

·        Include appropriate demographic information such as populations, age distributions, projected population growth and household sizes.

·        Include statistics covering family expenditures, personal income characteristics, employment figures, and spending and consumer patterns.

·        Provide budget sheets for advertising campaigns, sales promotions, and expenses such as uniforms, business cards, logo designs, banners, flyers, billboards, etc.

·        Include printing costs and expected reordering schedules.

·        Demographics and other statistics can be found in Statistics Canada information, available at the local library.

Pricing

·        Relate the pricing of your products or services to your costs, profit margin, "break even point" in sales, competitor pricing schemes, consumer profiles and product/service expectations.

Separate the "fixed cost" components and your "variable costs". Fixed costs are those that should remain stable over the next 5 years, while variable costs are those that adjust to external and internal pressures.