Questions with Answers on The Communication Process & Planning an advertising campaign

Questions with Answers on The Communication Process

Basic Communication Model, Traditional Communication Response Hierarchy Models,

Consumer Involvement, The FCB Planning model, Kim Lord Model, Elaboration Likelihood

Model.           

Questions with Answers on Planning an advertising campaign

Setting the advertising objective, Sales vs Communication Objective, DAGMAR, Defining the

target audience, Apportioning the advertising budget.