Questions with
Answers on Creative
Strategy
Role of Creativity in
Advertising, Research inputs to the creative process, Relevance of Brand
Positioning & USP,
Advertising appeals, Finding the Big Idea, Creative Execution themes -
Demonstration, Testimonial etc,
Creativ e Execution in Print Advertising, Creative Execution in
TV Advertising.
Questions with
Answers on Media
Strategy
Types of media, Media
characteristic , Using Indexes (Brand Development Index & Category
Development Index) to determine
where to promote, Establishing the Me dia Objective, Factors
affecting Media Selection, Media
Scheduling, Establishing Reach & Frequency objectives, ,
Audience Measurement , Media
selection and scheduling, Media Buying
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