Questions with answers on Fundamentals of Marketing

What is the definition and features of Marketing?  What are the Core concepts of marketing?
What is the Company orientation towards the market place?

Questions with answers on Market Oriented Strategic Planning

Explain the factors influencing Market-Oriented Strategic Planning.

What is Business Portfolio Analysis? What are its advantages and limitations
Explain the strategic planning in marketing.
What are the various steps in Business Portfolio Analysis?
What is a marketing plan? What are the steps in creating a Marketing Plan?
Explain the strategic planning in marketing.
How to create a mission statement for an organization? What are the criteria of a good statement?
What are Strategic Business Units (SBU) ? What are its characteristics, advantages and disadvantages?
Explain the different marketing goals and objectives?
How to do a market analysis?
What do you mean by environmental analysis in marketing?
Explain the process of SWOT analysis in Strategic marketing plan.
What are marketing and financial focus in a marketing plan?
What are the Tables, Graphs, Diagrams and Pictures in a marketing plan?
Explain the firm' s marketing environment.
Explain the use of PEST and PESTLE analysis to identify the macro environmental factors.
What are the common micro environment factors?

Discuss the models of business portfolio.

Explain the nature and content of Marketing Plan.

What is the process of allocating resources to SBUs?

Questions with answers on Scanning the Marketing Environment

Explain the firm' s marketing environment.
Explain the use of PEST and PESTLE analysis to identify the macro environmental factors.
What are the common micro environment factors?