Questions with answers on Market segmentation

What is the Purpose of Market Segmentation?
What are the different Bases of segmenting Consumer Markets?
What are the Demographic and Geographic segmentation of market?

What is the diffrence between Psychographic & Behavioural segments of market?
How will you evaluate and select the Market Segments?

Questions with answers on Dealing with competition

What is the method of Identifying and analyzing competitors?
What are the different Strategies for the Market leader?
Explain the terms Follower, Challenger & Nicher.

Questions with answers on Positioning

What is the process of Choosing & Creating Points of Parity & Points of Difference?
How will you write the Positioning Statement?