Evaluation of
training program is the most important step of training process. Cost-benefit
analysis generally is more feasible for training and development than for many
other HRM functions. Cost are relatively easy to compute: they equal direct
costs of training (trainer, materials, and lost productivity, if training is
some on company time) plus indirect costs (a fair share of the administrative
overhead of the HR department). The evaluation
should be made by comparing the results (the benefits) with the objectives of
the training and development program that were set in the assessment phase. It
is easier to evaluate the results of some programs (for example, typing) than
others. The criteria used to evaluate training depend on the objectives of the
program and who sets the criteria: management, trainers, or the trainees.
Criteria for Evaluation
There are three
types of criteria for evaluating training: internal, external, and
participants’ reaction. Internal criteria are directly associated with the
content of the program ---- for example, whether the employee learned the facts
of guidelines covered in the program. External criteria are related mire to the
ultimate purpose of the program ---- for example, improving the effectiveness
of the employee. Possibly external criteria include job performance rating, the
degree of learning transferred from training and development sessions to
on-the-job situations, and increases in sales volume or decreases in turnover.
Participants’ reaction, or how the subjects feel about the benefits of a
specific training or development experience, is commonly used as an internal
criterion. Most experts argue
that it is more effective to use multiple criteria to evaluate training. One
view of a multiple-criterion evaluation system was developed by Kirkpatrick. He
suggests measuring the following:
Participants’ reaction – whether
subjects like or dislike the program, the participant indicates his or her
satisfaction with the program
Learning – the extent to which the
subjects have assimilated the knowledge offered and skills practiced in the
training program. Dies the participant score higher on tests after the training
or development than before?
Behavior – an external measure of
changes or lack of changes in job behavior; the ratings a participant received
in performance appraisal (comparison of “before” and “after” ratings).
Results – the effective of the program
on organizational dimensions such as employee turnover, productivity, volume of
sales, or error-free letters typed.
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