Questions with answers on Analyzing Consumer Markets

What are the different Factors affecting consumer behavior?
What is the  consumer decision making process?

Questions with answers on Creating customer value, satisfaction & loyalty

What do you mean by customer satisfaction?
What are the sources of measuring customer satisfaction?
How will you measure customer life time value?
Explain CRM & building loyalty?

Questions with answers on Product Strategy

What are the different Classification of products?
Explain different product levels?
How will you define product line & product mix?

Questions with answers on Product Life Cycle

Explain the Concept of PLC.
What are the different Strategies for  Introduction, Growth, Maturity & Decline Phase of PLC?
How will you criticize the Product Life Cycle?